Here's how you could design a product, with these responses in mind:

Reaction #1: Lying to themselves

Imagine that you're running Netflix, and you're worried that although users want to binge watch trash TV, they perceive themselves as smart individuals who seek to constantly learn more about the world.

You might decide to never remind them how long they've been watching particular shows.

i.e., "you've watched Love Island for 412 hours this year" might actually create churn, as people feel guilty.

(Note: this is often used as a dark pattern, like how casinos hide clocks so you don't know how long you've been gambling).

Reaction #2: Changing their behaviour

You're in charge of sales at Beyond Meat (a meat-alternative company), and you're trying to capture new customers through your website.

You might encourage people to adopt a new habit of being vegetarian, rather than buying Beyond Meat as a one-off.

For example, you could send the user a "days since I last ate meat" calendar, for them to tick off.

Reaction #3: Adopting a new behaviour

You're running Strava (a fitness tracking app), and you're trying to reduce churn.

People are signing up, going for a few runs, but then leaving. Although they want to be someone who's jogging every morning, they can't be bothered.

You could experiment with rewarding users post-run, with an opposing behaviour. For example, giving them a "1 free McDonalds pass", to alleviate the guilt.

Instead of fighting the user's instinctive behaviour (to stop running), you'd be implementing a counterbalanced habit (to use Strava).