🚗 Intentional Friction:
Creating small hurdles to help make better choices.
The process of intentionally adding friction into a process, to slow the user down for another reason, or to increase traction elsewhere.
e.g., to give the illusion of additional value, or to upsell another product.
✅ Churn
There's a dynamic trade-off between churn and the amount of friction (intentional or not).
More friction can increase churn, but it can also have the reverse effect—if by slowing the user down, they invest more time into understanding the benefits.
✅ Purchases
By slowing the user down, you can influence their purchases.
✅ Complexity & understanding
Often the user needs to be slowed down, in order to have the time, capacity and attention to actually understand something complicated.
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