✅Sharing & referrals

• "Invite your friends to BlobSpace, and earn $2.50 when they join" is likely to be off-putting to most people.

• Instead, non-financial incentives (such as BlobSpace Premium Membership) is often more effective.

✅Effort & motivation

• Motivation is directly tied to incentives. The point here is that some external incentives (e.g., money) distort a more natural and internal incentive (e.g., playing games with my friends).

✅Perception of value

• If you were paid $2 for inviting a friend, you've anchored the value of your service to a low number.

✅Conversion rates