✅ Sharing & referrals

• People are more likely to refer your product, if they've just experienced a peak (in value), or if the end of the process was particularly easy.

• e.g., "you should sign up to BeepBoop, the form is pretty easy" — this is likely influenced by how "easy" the end of the process was, not an evaluation of the entire thing.

 ✅ Perception of value

• The peak-end rule defines how people perceive value (through peaks, and remembering value over time).

 ✅ Happiness & enjoyment