🐡 Reactance:
We’ll do the opposite from what we’re asked if we’re pushed too hard.
Often, when people feel forced to do (or learn) something, they may react negatively towards that suggestion.
i.e., they may act in a way to regain their freedom, rather than comply.
✅Churn
Forcing behaviours (or actions) very often creates churn. People simply don't want to do that thing.
✅Sharing & referrals
Steps that (appear to) force the user into sharing or inviting their friends, might make them less likely to actually ever recommend it to a friend.
✅Discomfort & frustration
Forced behaviours are usually uncomfortable.
✅Happiness & enjoyment
This is especially valuable to consider when designing onboarding.
You want each step to feel valuable, useful and optional—not a chore. i.e., let the user ignore the onboarding if they want, and click around at their own will.
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