🐡 Reactance:
We’ll do the opposite from what we’re asked if we’re pushed too hard.
Often, when people feel forced to do (or learn) something, they may react negatively towards that suggestion.
i.e., they may act in a way to regain their freedom, rather than comply.
✅Churn
Forcing behaviours (or actions) very often creates churn. People simply don't want to do that thing.
✅Sharing & referrals
Steps that (appear to) force the user into sharing or inviting their friends, might make them less likely to actually ever recommend it to a friend.
✅Discomfort & frustration
Forced behaviours are usually uncomfortable.
✅Happiness & enjoyment
This is especially valuable to consider when designing onboarding.
You want each step to feel valuable, useful and optional—not a chore. i.e., let the user ignore the onboarding if they want, and click around at their own will.
![](data:image/svg+xml,<svg display="block" id="2241880184" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 0.897 1.646 C 0.552 1.989 0.312 2.425 0.203 2.901 C 0.203 2.904 0.203 2.906 0.202 2.911 C -0.703 7.117 1.463 11.39 6.043 15.965 C 10.565 20.483 14.902 22.706 19.09 21.801 C 19.092 21.8 19.094 21.799 19.097 21.799 C 19.568 21.692 19.999 21.456 20.341 21.116 C 20.582 20.885 20.913 20.554 21.244 20.223 C 21.729 19.74 22 19.082 22 18.398 C 22 17.713 21.729 17.057 21.244 16.573 L 18.812 14.139 C 17.804 13.131 16.171 13.131 15.163 14.139 L 14.238 15.066 C 13.969 15.335 13.554 15.395 13.22 15.214 C 12.065 14.479 10.828 13.452 9.691 12.315 C 8.561 11.184 7.531 9.943 6.81 8.795 C 6.62 8.458 6.677 8.043 6.947 7.772 C 6.951 7.768 6.956 7.762 6.96 7.758 C 7.241 7.466 7.563 7.144 7.866 6.839 C 8.873 5.831 8.873 4.197 7.866 3.189 L 5.433 0.756 C 4.95 0.272 4.294 0 3.61 0 C 2.926 0 2.269 0.272 1.786 0.756 Z" fill="rgb(255, 255, 255)" height="22.00003095067357px" id="d8dLzF7CH" transform="translate(0 0)" width="22.000293766102647px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="222082005" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 22 13.357 C 22 13.983 21.751 14.582 21.309 15.024 C 20.867 15.466 20.268 15.714 19.643 15.714 L 2.357 15.714 C 1.731 15.714 1.132 15.466 0.69 15.024 C 0.248 14.582 0 13.983 0 13.357 L 0 4.021 L 10.648 9.345 C 10.869 9.456 11.131 9.456 11.352 9.345 L 22 4.021 Z M 0.691 0.69 C 1.133 0.248 1.732 0 2.357 0 L 19.643 0 C 20.268 0 20.868 0.248 21.309 0.69 C 21.73 1.111 21.974 1.674 21.998 2.265 L 11 7.765 L 0.002 2.265 C 0.026 1.674 0.27 1.111 0.691 0.69 Z" fill="rgb(255, 255, 255)" height="15.714187334136962px" id="ta6fHHMhV" transform="translate(0 2.75)" width="22px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="4170654759" role="presentation" viewBox="0 0 22 26" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 15.85 4.177 C 14.316 1.561 11.568 0 8.501 0 C 3.814 0 0 3.75 0 8.363 C 0 9.811 0.409 11.268 1.184 12.588 L 7.708 21.553 C 7.872 21.828 8.176 22 8.501 22 C 8.819 22 9.123 21.838 9.259 21.608 L 15.853 12.533 C 17.383 9.914 17.383 6.789 15.85 4.177 Z M 11.693 7.779 C 11.693 9.512 10.261 10.921 8.501 10.921 C 6.744 10.921 5.312 9.512 5.312 7.779 C 5.312 6.05 6.741 4.641 8.501 4.641 C 10.261 4.641 11.693 6.05 11.693 7.779 Z" fill="rgb(255, 255, 255)" height="22px" id="qqsnXVfDT" transform="translate(2.75 4)" width="17px"/></g></svg>)