🆕️ Recency Bias:
Recent experiences weigh more on our decisions.
As an example, when presented with a list of things to remember, people are more likely to remember both the first and last items, than those in the middle.
People also overestimate the probability of an event happening again, immediately after it has happened.
For instance, people who have just won the lottery may perceive that they have a greater chance of winning again, despite knowing that the odds are the same as they were the previous week.
✅Sharing & referrals
If the most recent experience of your product was negative, the user will be far less likely to recommend it to a friend (i.e., even if 99% of the other interactions have been positive).
✅Attention & interest
People pay more attention to recent experiences.
✅Happiness & enjoyment
If the most recent experience was positive, then the user's general opinion of your service will also be more positive.
✅Complexity & understanding
✅Perception of value
When doing a product demo, showcase your best features at the beginning or the end.
Keep lists of important content short, as people will find it harder to remember those in the middle.
If your users hit an error, they may have an unfavourable opinion of how buggy your product is for a while, so don't let obvious issues stick around.
![](data:image/svg+xml,<svg display="block" id="2241880184" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 0.897 1.646 C 0.552 1.989 0.312 2.425 0.203 2.901 C 0.203 2.904 0.203 2.906 0.202 2.911 C -0.703 7.117 1.463 11.39 6.043 15.965 C 10.565 20.483 14.902 22.706 19.09 21.801 C 19.092 21.8 19.094 21.799 19.097 21.799 C 19.568 21.692 19.999 21.456 20.341 21.116 C 20.582 20.885 20.913 20.554 21.244 20.223 C 21.729 19.74 22 19.082 22 18.398 C 22 17.713 21.729 17.057 21.244 16.573 L 18.812 14.139 C 17.804 13.131 16.171 13.131 15.163 14.139 L 14.238 15.066 C 13.969 15.335 13.554 15.395 13.22 15.214 C 12.065 14.479 10.828 13.452 9.691 12.315 C 8.561 11.184 7.531 9.943 6.81 8.795 C 6.62 8.458 6.677 8.043 6.947 7.772 C 6.951 7.768 6.956 7.762 6.96 7.758 C 7.241 7.466 7.563 7.144 7.866 6.839 C 8.873 5.831 8.873 4.197 7.866 3.189 L 5.433 0.756 C 4.95 0.272 4.294 0 3.61 0 C 2.926 0 2.269 0.272 1.786 0.756 Z" fill="rgb(255, 255, 255)" height="22.00003095067357px" id="d8dLzF7CH" transform="translate(0 0)" width="22.000293766102647px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="222082005" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 22 13.357 C 22 13.983 21.751 14.582 21.309 15.024 C 20.867 15.466 20.268 15.714 19.643 15.714 L 2.357 15.714 C 1.731 15.714 1.132 15.466 0.69 15.024 C 0.248 14.582 0 13.983 0 13.357 L 0 4.021 L 10.648 9.345 C 10.869 9.456 11.131 9.456 11.352 9.345 L 22 4.021 Z M 0.691 0.69 C 1.133 0.248 1.732 0 2.357 0 L 19.643 0 C 20.268 0 20.868 0.248 21.309 0.69 C 21.73 1.111 21.974 1.674 21.998 2.265 L 11 7.765 L 0.002 2.265 C 0.026 1.674 0.27 1.111 0.691 0.69 Z" fill="rgb(255, 255, 255)" height="15.714187334136962px" id="ta6fHHMhV" transform="translate(0 2.75)" width="22px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="4170654759" role="presentation" viewBox="0 0 22 26" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 15.85 4.177 C 14.316 1.561 11.568 0 8.501 0 C 3.814 0 0 3.75 0 8.363 C 0 9.811 0.409 11.268 1.184 12.588 L 7.708 21.553 C 7.872 21.828 8.176 22 8.501 22 C 8.819 22 9.123 21.838 9.259 21.608 L 15.853 12.533 C 17.383 9.914 17.383 6.789 15.85 4.177 Z M 11.693 7.779 C 11.693 9.512 10.261 10.921 8.501 10.921 C 6.744 10.921 5.312 9.512 5.312 7.779 C 5.312 6.05 6.741 4.641 8.501 4.641 C 10.261 4.641 11.693 6.05 11.693 7.779 Z" fill="rgb(255, 255, 255)" height="22px" id="qqsnXVfDT" transform="translate(2.75 4)" width="17px"/></g></svg>)