🔢 Serial Position Effect:
Better recall of the first and last items.
When presented with a list of things, people are better at remembering the first and last items, than those in the middle.
This is a practical design principle based on two concepts:
The Anchor Effect—people become anchored to the first piece of information they see.
The Recency Bias—people are better at remembering the most recent thing they've seen.
✅Purchases
If you sell multiple products (tiers), then the order that they're presented is likely to influence which options people select.
✅Complexity & understanding
If you're trying to explain a lot of things (i.e., features or benefits), the position makes a difference.
✅Perception of value
Similar to the Anchor Effect.
✅Attention & interest
When creating lists (or bullets, like this), consider the order as an important decision (i.e., important stuff at the beginning or end).
During onboarding, show a killer feature right away. Don't start gentle (and boring), with a dull feature.
Keep lists concise.
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