❇️ Specificity:
Focuses on clear and detailed design elements.
Even if the ingredients are identical, a remedy for "back pain" can be more effective than a generic painkiller.
Specific actions and solutions feel "designed-for-purpose", and the psychological effect can enhance the more 'real' benefits.
In medicine, it's similar to the very real benefits of a placebo.
But it's also true for digital products. Specific actions can feel better, more satisfying and more intentional.
✅ Input quality
By asking more specific questions, with context, you can usually collect better data.
✅ Anxiety
You can reduce the anxiety of taking an action, by being more specific with what will (and will not) happen.
e.g., a button label of "Pay £3.30 today" creates less anxiety than "Make payment".
✅ Attention & interest
When labelling CTAs, the more specific you are, generally, the more comfortable the user will be in taking that action.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 22 13.357 C 22 13.983 21.751 14.582 21.309 15.024 C 20.867 15.466 20.268 15.714 19.643 15.714 L 2.357 15.714 C 1.731 15.714 1.132 15.466 0.69 15.024 C 0.248 14.582 0 13.983 0 13.357 L 0 4.021 L 10.648 9.345 C 10.869 9.456 11.131 9.456 11.352 9.345 L 22 4.021 Z M 0.691 0.69 C 1.133 0.248 1.732 0 2.357 0 L 19.643 0 C 20.268 0 20.868 0.248 21.309 0.69 C 21.73 1.111 21.974 1.674 21.998 2.265 L 11 7.765 L 0.002 2.265 C 0.026 1.674 0.27 1.111 0.691 0.69 Z" fill="rgb(255, 255, 255)" height="15.714187334136962px" id="ta6fHHMhV" transform="translate(0 2.75)" width="22px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 26" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 15.85 4.177 C 14.316 1.561 11.568 0 8.501 0 C 3.814 0 0 3.75 0 8.363 C 0 9.811 0.409 11.268 1.184 12.588 L 7.708 21.553 C 7.872 21.828 8.176 22 8.501 22 C 8.819 22 9.123 21.838 9.259 21.608 L 15.853 12.533 C 17.383 9.914 17.383 6.789 15.85 4.177 Z M 11.693 7.779 C 11.693 9.512 10.261 10.921 8.501 10.921 C 6.744 10.921 5.312 9.512 5.312 7.779 C 5.312 6.05 6.741 4.641 8.501 4.641 C 10.261 4.641 11.693 6.05 11.693 7.779 Z" fill="rgb(255, 255, 255)" height="22px" id="qqsnXVfDT" transform="translate(2.75 4)" width="17px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g opacity="0.8"><path d="M 0.897 1.646 C 0.552 1.989 0.312 2.425 0.203 2.901 C 0.203 2.904 0.203 2.906 0.202 2.911 C -0.703 7.117 1.463 11.39 6.043 15.965 C 10.565 20.483 14.902 22.706 19.09 21.801 C 19.092 21.8 19.094 21.799 19.097 21.799 C 19.568 21.692 19.999 21.456 20.341 21.116 C 20.582 20.885 20.913 20.554 21.244 20.223 C 21.729 19.74 22 19.082 22 18.398 C 22 17.713 21.729 17.057 21.244 16.573 L 18.812 14.139 C 17.804 13.131 16.171 13.131 15.163 14.139 L 14.238 15.066 C 13.969 15.335 13.554 15.395 13.22 15.214 C 12.065 14.479 10.828 13.452 9.691 12.315 C 8.561 11.184 7.531 9.943 6.81 8.795 C 6.62 8.458 6.677 8.043 6.947 7.772 C 6.951 7.768 6.956 7.762 6.96 7.758 C 7.241 7.466 7.563 7.144 7.866 6.839 C 8.873 5.831 8.873 4.197 7.866 3.189 L 5.433 0.756 C 4.95 0.272 4.294 0 3.61 0 C 2.926 0 2.269 0.272 1.786 0.756 Z" fill="rgb(255, 255, 255)" height="22.00003095067357px" id="d8dLzF7CH" transform="translate(0 0)" width="22.000293766102647px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 4 3.5 L 8 0" fill="transparent" height="3.5px" id="l4SKgLppq" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(232, 232, 232)" transform="translate(2 5)" width="8px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><path d="M 11 0 C 4.925 0 0 4.925 0 11.001 C 0 17.076 4.925 22 11 22 C 17.075 22 22 17.075 22 11 C 22 4.925 17.075 0 11 0 Z M 16.044 15.866 C 15.951 16.021 15.798 16.132 15.621 16.175 C 15.444 16.218 15.257 16.188 15.102 16.093 C 12.519 14.515 9.267 14.158 5.438 15.033 C 5.26 15.073 5.073 15.041 4.919 14.944 C 4.765 14.847 4.657 14.693 4.617 14.517 C 4.531 14.149 4.762 13.782 5.133 13.696 C 9.324 12.739 12.917 13.151 15.817 14.923 C 16.14 15.121 16.243 15.542 16.044 15.866 Z M 17.391 12.871 C 17.273 13.064 17.082 13.203 16.861 13.256 C 16.639 13.309 16.405 13.272 16.211 13.153 C 13.255 11.336 8.748 10.809 5.25 11.871 C 5.032 11.936 4.796 11.913 4.595 11.806 C 4.394 11.698 4.245 11.516 4.18 11.299 C 4.043 10.848 4.298 10.371 4.752 10.23 C 8.746 9.018 13.713 9.605 17.108 11.692 C 17.512 11.94 17.639 12.468 17.391 12.871 Z M 17.506 9.752 C 13.961 7.646 8.112 7.452 4.727 8.479 C 4.465 8.558 4.183 8.53 3.942 8.401 C 3.701 8.273 3.522 8.054 3.444 7.794 C 3.279 7.25 3.586 6.676 4.13 6.511 C 8.016 5.331 14.475 5.559 18.556 7.982 C 19.046 8.275 19.207 8.904 18.917 9.392 C 18.779 9.626 18.553 9.796 18.288 9.864 C 18.023 9.931 17.742 9.891 17.507 9.752 Z" fill="rgb(255, 255, 255)" height="22px" id="GHRWN_Lxj" width="22px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><g d="M 10.314 0.604 C 10.352 0.604 10.383 0.615 10.403 0.629 C 10.418 0.638 10.438 0.656 10.453 0.701 L 12.313 6.191 C 12.527 6.821 13.141 7.248 13.832 7.248 L 19.854 7.248 C 19.903 7.248 19.927 7.26 19.942 7.272 C 19.99 7.311 20.011 7.373 19.995 7.432 C 19.99 7.447 19.978 7.472 19.938 7.499 L 15.068 10.893 C 14.508 11.282 14.273 11.974 14.488 12.605 L 16.349 18.092 C 16.364 18.138 16.357 18.164 16.351 18.181 C 16.34 18.208 16.321 18.232 16.296 18.249 C 16.271 18.267 16.241 18.277 16.21 18.279 C 16.179 18.279 16.148 18.268 16.124 18.249 L 11.254 14.856 C 10.694 14.466 9.936 14.466 9.376 14.856 L 4.505 18.25 C 4.481 18.269 4.451 18.28 4.42 18.28 C 4.389 18.279 4.359 18.268 4.335 18.25 C 4.309 18.233 4.289 18.21 4.278 18.182 C 4.272 18.165 4.267 18.139 4.282 18.094 L 6.143 12.606 C 6.356 11.975 6.122 11.284 5.563 10.894 L 0.692 7.499 C 0.652 7.472 0.641 7.447 0.636 7.432 C 0.628 7.403 0.629 7.372 0.639 7.344 C 0.648 7.315 0.666 7.29 0.69 7.271 C 0.715 7.254 0.746 7.246 0.777 7.248 L 6.797 7.248 C 7.489 7.248 8.103 6.821 8.316 6.191 L 10.177 0.701 C 10.192 0.656 10.212 0.638 10.227 0.629 C 10.254 0.612 10.284 0.604 10.316 0.604 Z M 9.561 0.577 C 9.824 -0.199 10.973 -0.19 11.223 0.589 L 12.608 4.904 C 12.633 4.984 12.646 5.067 12.646 5.151 L 12.646 15.359 C 12.646 15.426 12.661 15.495 12.689 15.558 C 12.903 16.033 12.321 16.471 11.891 16.159 L 10.914 15.452 C 10.616 15.236 10.206 15.232 9.904 15.442 L 5.03 18.837 C 4.346 19.312 3.428 18.673 3.689 17.903 L 5.549 12.414 C 5.667 12.07 5.539 11.693 5.234 11.48 L 0.361 8.088 C -0.322 7.613 0.029 6.577 0.873 6.577 L 6.894 6.577 C 7.272 6.577 7.606 6.344 7.723 6 L 9.56 0.577 Z" fill="transparent" height="19px" id="EC2dERZZZ" transform="translate(1 1)" width="20px"><path d="M 9.684 0 C 9.722 0 9.752 0.011 9.772 0.024 C 9.787 0.034 9.808 0.052 9.823 0.097 L 11.682 5.586 C 11.897 6.217 12.511 6.644 13.202 6.644 L 19.223 6.644 C 19.272 6.644 19.296 6.656 19.311 6.668 C 19.36 6.707 19.38 6.769 19.364 6.827 C 19.359 6.843 19.348 6.867 19.308 6.895 L 14.437 10.289 C 13.877 10.678 13.643 11.369 13.857 12 L 15.718 17.487 C 15.733 17.533 15.727 17.56 15.721 17.577 C 15.709 17.604 15.69 17.628 15.665 17.645 C 15.64 17.663 15.611 17.673 15.58 17.675 C 15.548 17.674 15.518 17.664 15.494 17.645 L 10.623 14.252 C 10.064 13.862 9.306 13.862 8.746 14.252 L 3.874 17.646 C 3.851 17.665 3.821 17.676 3.79 17.676 C 3.759 17.674 3.729 17.664 3.704 17.646 C 3.679 17.629 3.659 17.605 3.648 17.578 C 3.641 17.561 3.636 17.535 3.651 17.49 L 5.512 12.002 C 5.726 11.371 5.492 10.68 4.932 10.29 L 0.062 6.895 C 0.022 6.867 0.01 6.843 0.005 6.827 C -0.003 6.798 -0.002 6.768 0.009 6.739 C 0.018 6.711 0.035 6.686 0.059 6.667 C 0.085 6.65 0.115 6.642 0.146 6.644 L 6.167 6.644 C 6.859 6.644 7.473 6.217 7.686 5.586 L 9.547 0.097 C 9.562 0.052 9.582 0.034 9.597 0.024 C 9.623 0.008 9.654 -0.001 9.685 0 Z" fill="transparent" height="17.675943321433873px" id="bUPtjzpG3" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.32" stroke="rgb(255, 168, 55)" transform="translate(0.63 0.604)" width="19.369611311791196px"/><path d="M 9.561 0.577 C 9.824 -0.199 10.973 -0.19 11.223 0.589 L 12.608 4.904 C 12.633 4.984 12.646 5.067 12.646 5.151 L 12.646 15.359 C 12.646 15.426 12.661 15.495 12.689 15.558 C 12.903 16.033 12.321 16.471 11.891 16.159 L 10.914 15.452 C 10.616 15.236 10.206 15.232 9.904 15.442 L 5.03 18.837 C 4.346 19.312 3.428 18.673 3.689 17.903 L 5.549 12.414 C 5.667 12.07 5.539 11.693 5.234 11.48 L 0.361 8.088 C -0.322 7.613 0.029 6.577 0.873 6.577 L 6.894 6.577 C 7.272 6.577 7.606 6.344 7.723 6 L 9.56 0.577 Z" fill="rgb(255, 168, 55)" height="19px" id="Zy4wQPk0p" width="12.734743290247948px"/></g></svg>)