✅ Churn

• People may be less likely to churn if they've created (or helped influence) their own triggers.

✅ Attention & interest

• People will pay more attention to a notification if they helped create it. i.e., it doesn't feel so intrusive.

✅ Effort & motivation

• Imagine that you created a reminder to do exercise every Sunday morning. You'll be more motivated to act on that notification if you helped create it.

✅ Feature usage